Training & Support

Don’t do it alone, we want to partner with you! Our Franchise Support Center is staffed with restaurant/bar operations experts and retail vapor sales experts who have personally managed our corporate Hops & Haze Brewpub +Vapory location. We provide you with a step-by-step Operations Manual that covers every facet of the business from marketing to sales to…

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Fast Casual Is the Fastest Growing Foodservice Segment Globally

Global market research company Euromonitor International released new consumer foodservice industry data. According to the new research, consumer foodservice sales grew 5.7 percent globally in 2015, improving on last year’s growth rate of 5.3 percent. Fast-casual dining was the strongest growing segment across the industry at 10.4 percent, increasing USD $3.4 billion from 2014 to…

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The High Stakes Of Craft Beer Marketing

Paul Talbot , CONTRIBUTOR I write about how marketing strategy can stray from business strategy. Craft beer is a $20 billion business where off-strategy marketing is as unwelcome as a lukewarm can of Michelob Ultra. “It is tricky to deliberately market,” says Paul Gatza, director of the Brewers Association, a craft brewers trade association based…

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